Objective

Transform the UK to become world-leading in telecoms R&D&I by proactively promoting and strengthening UK capabilities in open telecoms, attracting overseas companies and talent, facilitating indigenous supply chain development, catalysing public and private investment.

Strategy

Build a reputation as the government-backed authority in telecoms; Maintain a stream of consistent messaging on the UK’s telecoms leadership abilities; Empower and support the partners to succeed by creating opportunities to forge connections and providing the educational content needed to support growth.

Creativity

Telecoms is regarded as a ‘has-been’ sector with no further scope for innovation and an inaccessible or undesirable market for talent, entrepreneurs, small businesses and investors. But we know telecoms has a huge amount to offer – we just need to make it easier to understand, more attractive, and more accessible. In other words, make it sexy. We developed a transformative brand that cut through a sea of blue branding in the sector and strategically developed activations across digital and physical channels to deliver attract and immerse our audiences in the innovations telecoms can offer.

Results

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37