A new growth engine for European climate tech

Objective

Define value proposition and market offering to take the SuperCluster from a concept to a workable commercial business

Strategy

Bring marketing and communications rigour to current operation and external presentation; Strategic review of current proposition; Visual and verbal identity development and refinement to crytallise offering and sales pitch; Pricing strategy development.

Creativity

When it comes to climate and clean tech, green and blue is the go to colour palette. The SuperCluster has big ambitions to accelerate tech innovation that could tackle the climate breakdown and the typical identity was not going to cut it. To help grab attention and signal to the ecosystem that the SuperCluster is a professional outfit, we evolved the brand identity through the use of icongraphy, natural textures and a neon palette. While our verbal identity work leaned into the imperative behind the SuperCluster’s mission with a simple idea: the world can’t afford to wait. Establishment of key service offerings then enabled us to simply and precisely commercialise the SuperCluster concept into a repeatable, scalable pricing and membership structure.

In first three months:

• Defined value proposition and pricing strategy
• New brand identity
• Supported delivery of first non-UK event with over 150 attendees